FORD (GTB)
My time at GTB was spent working with their main client which was Ford and Ford of Britain. Also working alongside the social media team on seasonal campaigns with concepting new social media campaigns and emerging social media content launches.
Working on a photoshoot for Ford of Britain on new assets to showcase the launch of FordPass Pro. While also highlighting how diverse their commercial vehicle users are.
FORD PASS PRO NEW ASSETS 2020
We were briefed to create new assets for the Ford Pass Pro app which is for commercial vehicles.Â
We started by creating personas that replicated the three pillars that the strategy team developed. When casting models for the photoshoot we wanted to include diversity and stay away from the stereotype attached the commercial vehicles. We wanted to show that a wide range of people use commercial vehicles that have a wide range of vocations.
Final Shots with directions to the editing team (Below).
SOCIAL PROPOSALS USING NEW PHOTOGRAPHIC ASSETS
(WEB AND SOCIAL)
