DANNI
NICOLE

WHO AM I?
Gaining experience in various roles such as
Graphic Designer, Content Specialist and Art Director...  

Overtime I have developed as an artist, and started to enjoy art therapy as a hobby.

WHERE HAVE I BEEN?
From social content, graphic design and creative campaigns I have worked across varied industries and have learned a lot of valuable information.
But one thing that I love bringing ideas to life and seeing them evolve
from an idea on a piece of paper to a full-blown creative asset.
Here is what I've got up to... 

Junior Creative, ROOTS. LDN
April 2024 - March 2025

• Produced content across industries including motorsport, sustainability, and global brands.
  
  

• Led brand campaigns from ideation to production, aligned with measurable impact goals.
  
  

• Maintained brand consistency across all client-facing work.
  
  

• Shot and directed photography for international campaigns, including Ford Performance.
  
  

• Captured interviews and talent-led content for social media.
  
  

• Developed creative strategies to boost brand visibility.
  
  

• Collaborated on campaign concepts, art direction, and content shoots.
  
  

• Managed production workflows, prioritising briefs and meeting deadlines.
  
  

• Acted as key point of contact for client creative briefs and feedback.
  
  

• Concepted and artworked social media campaigns.
  
  

• Styled and prepared wardrobe for shoots.
  
  

• Contributed to ROOTS. Culture team initiatives, driving diversity and team morale.
  
  

• Supported setup and takedown of marketing stands at events.

CAREER BREAK 2021- 2024
Up-skilling.

Recently completed an accredited course in
Counselling skills with Learning Curve Group.

FREELANCE DESIGNER
  31st July 2020 - Present

• Working on individual projects from branding a radio station to designing logos for small businesses.

• Running personal projects from illustration to mixed media art..

JUNIOR CREATIVE ART DIRECTOR,
GTB LONDON
2nd November 2019 – 31st July 2020

• Worked as a Creative at GTB, a WPP agency that looks after Ford,
  across UK & Europe.

• Produced and directed photographic assets for Ford of Europe released
  April 2020 to be used on the GUX Ford website platform.

• Conceptualised, strategised and produced social campaigns
  for Twitter Fleets and TikTok

• Produced scripts for radio campaigns 

• Supported team and wider agency on ad hoc creative projects
  e.g. GTB Roots, Thankful.org

DIGITAL CONTENT SPECIALIST,
HITACHI RAIL LIMITED
November  2018 - April 2019

• Worked on brand guidelines to develop internal and external campaigns. 

• Ideation, copywriting and art direction for social media campaigns. 

• Developed designs for external branded collateral and overall art-working on all branded elements.

FREELANCE CREATIVE,
JOINT LONDON
November 2018
Working on a number of live briefs, pitching creative campaign ideas for various consumer-based companies like Tesco and Thatchers, and also working on materials that needed to be artwork for new campaigns for companies such as VUE Cinemas.

FREELANCE SOCIAL MEDIA CO-ORDINATOR,

CREATIVE EQUALS

September  2018

Writing and editing content for social media platforms such as Facebook, Instagram, Linked In and Twitter. Using software such as Buffer to schedule upcoming events posts at appropriate times along with images related to the posts.  Also posting using Instagram Stories to promote the events.

GRAPHIC DESIGN INTERN,

DACRC [DESIGN AGAINST CRIME RESEARCH CENTRE]
22nd January 2018 – 15th June 2018
Working as an in-house graphic designer developing a brand identity specifically for teaching materials on The Makeright Design course. The Makeright Design course is a design thinking course run inside prisons. The materials will be for future use when the course is run in other prisons.